Wine of Austria caters an exquisite portfolio of Austrian wines, and makes them easily accessible, to importers around the globe.
Born in Paris, February 2023
Wine of Austria founded by Camilla and Markus, two passionate wine industry veterans who met at Vinexpo Paris in February 2023.
The Inspiration: Bridging the Gap
Camilla and Markus observed a common issue experienced by importers when visiting multiple wine fairs across the globe. With so many Austrian producers exhibiting their goods, importers frequently found it difficult to choose the ideal choice for their customers.
Our Solution: A One-Stop Shop for Austrian Wines
This discovery inspired the formation of our company, “Wine of Austria”. The carefully selected portfolio of producers from Austria’s different wine regions and styles, including:
crisp whites, bold reds, sparkling, sweets even alcohol free.
This extensive assortment ensures that importers can find the best wines to fit their clients’ needs and budgets. Avoiding the necessity to visit many producers.
No More Portfolio Limitations
Camilla and Markus had previously worked with individual producers and frequently experienced circumstances in which importers sought specific wines outside of the producer’s repertoire. Wine of Austria addresses this issue by providing a greater selection, avoiding the frustration of missed possibilities.
Building a Stronger Presence Together
We enthusiastically approached producers across all of Austria’s main wine-growing regions. The concept resonated strongly – producers understood that under the unified banner of Wine of Austria, we could collectively achieve greater sales and project a more prominent presence in the market.
Wine of Austria is Born!
On July 4th, the company was finally founded and registered in Austria. Finding the perfect company name was crucial for clear communication – everyone needed to understand what we do. Camilla’s inspiration led to both the company name and our slogan: “Wine of Austria: Your One-Stop Shop for Exquisite Wine Selection.”
Immediate Success in Scandinavia
By October, we had partnered with several outstanding producers and set our sights on first building partnerships in the Nordic countries. We’re thrilled to share that we successfully secured placements in Norway, Sweden, and Finland through tenders. One of the wines we represent is now the third best-selling product in Finland – a testament to the exceptional quality of Austrian wines!
If you’re looking for Wines from Austria, look no further. We have everything you need to curate the perfect portfolio for your clients.